Secrets to a Successful Marketing Strategy by EssaySupply.com

Secrets to a Successful Marketing Strategy Secrets to a Successful Marketing Strategy Marketing has only one goal – to get customers. Years ago, someone opened a business and advertised in the newspaper and on the radio. S/he put big signs in the windows advertising sales. Not a lot of that happens anymore, except for television advertising that that the big players can afford. Now, it’s all about being found online, and being found everywhere online; it’s about driving traffic to your website; it’s about creating content that is wonderfully engaging; and it is about being all over social media. And the goal is conversions – whether that is capturing an email address for future marketing communication or, ultimately, getting someone to take a free trial or, ultimately make that purchase. There’s a Lot of Research Out There People have been at this content marketing stuff for a long time now, and there are very sophisticated tools and strategies that you can take advantage of, if you want the right plan of action to spread your brand, generate traffic, and get those conversions. Use the strategies that the experts tell you are correct, and you will achieve your goals. Three big things should drive everything you do – spreading your brand, building relationships, and using analytics to target your market. Spreading Your Brand The web-based shopper has to know you exist. You can’t just build a â€Å"killer† website and think these shoppers will come. You have to go to them, and you have to do this in smart ways. Here is what you must do at a minimum: Get a blog. Get a great blog. This means that you have absolutely great content that people want to read and share with others. It means that the content you have will be noticed by search engines, so that your SEO rankings will rise. You can’t just slap up a few posts each week. Those posts have to be engaging and compelling, written well, and give readers something they need or enjoy. If you do not have the time to maintain an absolutely extraordinary blog, then you need to contract with people to do this for you. Over time, the expense will more than pay for itself. If you don’t know where to go for experts, you can begin with an online essay writing service that has real pros for copywriting. They are pretty reasonable and will see to it that your blog posts are absolutely stellar. Get all over social media. Tell great stories about yourself and your team. Solve problems for people. Run contests; conduct surveys; offer special deals; offer free things with links to your website for them to get the great stuff you are offering. Give â€Å"teasers† to those great posts that are now on your blog to drive you targets to your site. Remember – brand spreading is a long-term, gradual process. Be patient – if you do it right, it will happen! Building Relationships Shoppers today want to know who they are buying from – particularly Millennials who were responsible for $5 billion in Internet sales last year. Customers are not walking into your store and having conversations with you. They are finding you online, and building relationships are much harder. So, here is what has to be done: Your blog and your social media pages need to tell your story and the stories of your team. Get lots of photos and videos up there that show you and your team at work and at play. Take up a cause and show how committed you are to it. Offer to donate to that cause with each purchase; publicize you and your team participating in events sponsored by that cause. You can do something as simple as sponsor a child or two in a third world nation and post photos and updates; if you are local, find a local charity with which to become involved. Millennials want to do business with companies that take social responsibility seriously. Feature your customers as much as possible – have a customer of the month. Have a contest and publicize the winners. Using Analytics Start with Google Analytics and then graduate to more sophisticated tools such as those offered by Crazy Egg. You know who your target market is. Now find out where they hang out online; find out when and from where visitors come to your site; learn about where they stay and when and where they bounce out; learn which devices they are using. All of this information should drive your site content, the CTA’s you use, and the design of content for multiple devices. You can have a great website that really rocks on a PC, but if your targets are using tablets and phones, and you have not re-designed for those devices, you have lost them. If you don’t have the time, hire this out. It’s just too important! The big takeaway if this: It takes time for a marketing strategy to work. If you are not seeing results in a week or two, do not â€Å"jump ship.† It takes months, and progress is gradual.

Essay on The worlds pastas and grains

Essay on The worlds pastas and grains Essay on The worlds pastas and grains Italy Grains Rice- Italy being the largest rice producer in Europe. Although the Italians do not eat much of it, Italy is still famous for its risotto and varieties of other rice developed for this purpose. Barley- A grass that produces an edible grain, commonly used in a lot of soups. Pastas Fettuccini- Long ribbon shaped pasta that is well known for being used in â€Å"Fettuccini Alfredo.† Spaghetti- Long, thin, cylindrical shaped pasta used in a variety of dishes in Italy. Creamy Asparagus Risotto 2-1/2 pounds asparagus, trimmed, tips cut off and reserved Salt 8 cups chicken stock or canned low-sodium broth 3/4 cup extra-virgin olive oil 3 medium shallots, minced 3 garlic cloves, minced 3-1/2 cups arborio rice (1 pound) 3/4 cup dry white wine 1 tablespoon unsalted butter 1 cup freshly grated Parmesan cheese (3 ounces) Freshly ground pepper Directions: 1. Cook the asparagus tips in a medium saucepan of boiling salted water until just tender, about 2 minutes. Using a slotted spoon, transfer the tips to a colander and rinse in cold water; drain well. 2. Break the asparagus stalks in half. Add them to the boiling water and cook until very tender, about 10 minutes. Reserve 1/3 cup of the cooking water, then drain the stalks. Puree the stalks with the reserved cooking water in a food processor. Using a rubber spatula, work the puree through a coarse sieve; you should have about 2 cups. 3. In a medium saucepan, bring the stock to a simmer. Meanwhile, heat the olive oil in a large, heavy saucepan. Add the shallots and cook over low heat, stirring frequently with a wooden spoon, until softened but not browned, about 4 minutes. Add the garlic and cook until the shallots are lightly browned, about 2 minutes. Add the rice and stir over moderate heat to coat the grains with the oil. Pour in the wine and continue stirring until the wine is almo st evaporated, about 2 minutes. 4. Add 1 cup of the hot stock and stir constantly until almost absorbed. Continue adding the stock, 1 cup at a time, stirring constantly until it is absorbed before adding more. When the rice is almost tender, after about 15 minutes, add the asparagus puree. Continue to cook,

General Sales Manager Role Essay Example | Topics and Well Written Essays - 2750 words

General Sales Manager Role - Essay Example Being a good listener allows the leader to identify the mistakes or issues and develop ways to solve them. Followed by a good listener, effective communication skills should also be possessed by the leader which will ensure smooth flow of information and ideas among the employees. He should be result-oriented rather than goal-oriented. This will reflect in his decision taking ability. Few issues have been recognised prevailing in the Integrated Interiors Limited. The first and foremost issue is concerned with the supply chain. The unavailability and certain difficulties related to supply chain are being an important issue for the organisation. Apart from that, the antagonism and conflicts between the sales and operations departments have created another issue for the Integrated Interiors Limited. Furthermore, the sales team needs focusing and motivational activities by a leader. The absence of two Area Sales Managers (ASMs) has led to unsatisfactory results from the leadership, thus de-motivating the employees. Last but not the least, the old age group has become an issue for the company. Most of the sales people are over 50 years in the sales team. Certain recommendations to resolve the issues such as implementation of Supply Chain Operations Reference (SCOR) model in supply chain, inclusion of effective conflict management related system, inclusion of employees in sales target related decision making process and appointment of more youth in sales force have been made. Table of Contents Executive Summary 2 Table of Contents 3 1.Personnel Specification for the General Sales Manager Role 4 2.Four Primary Issues Concerning the Sales Operation 6 3.Recommendations for Solving Each Issues 8 3.1 First Issue Analysis and Recommendations 8 3.2 Second Issue Analysis and Recommendations 9 3.3Third Issue Analysis and Recommendations 10 3.4Fourth Issue Analysis and Recommendations 11 4.Timescales for Resolving the Issues 13 5. References 14 6.Bibliography 15 16 16 1. Personnel Specification for the General Sales Manager Role Recently, it has been recognised by the Managing Director of Integrated Interiors Limited Mary Hennasey that over the past year or more due to the ill health of Fred Staples, the Marketing Director of Integrated Interiors Limited, he has not been able to focus on the sales team. The Managing Director has reviewed the annual report t hat showed a sales dip of ?20m in the year 2009-2010. However, 2010-2011 annual report showed that the sales were ?395m, most of which have come from the general commercial sector, 65% and the rest 35% from the hotel sector. Thus, the decision of appointing an experienced leader for the role of General Sales Manager (GSM) who will be responsible for the activities of the sales team has been acknowledged. The GSM, who will be appointed, should have a Master of Business Administration (MBA) degree from a reputed university, specialising in sales. Preference would be given to people who have been appointed as Area Sales Manager in the same sector for more than 10 years. Following are the additional requirements that will add to the benefit of the candidate. One of the most important considerations will be given to the person who is a good listener. It is believed that a great leader has a good listening skill. With a great listening skill, the leader will be able to address any type of grievances that may arise among the employees. He should have the image to remain calm and welcome new ideas that in turn will motivate the employee (Kanu & Kanu, 2007). The communication level should be high when asking questions are concerned. It should follow just after listening to any type of queries. He should