Market Analysis of Ford Motor Company

Market Analysis of Ford Motor Company Introduction Ford Motor Company is an American multinational automaker and founded by Henry Ford. Ford Motor Company has many product lines such as the Ford Fiesta, Ford Focus, Ford Escape, Ford Ranger and other Ford products. Ford Motor Company has many dealers in the world wide so that consumers can buy the car at their nearest place. Research Objectives For this essay,  I am going to research how Ford Motor Company  approach their target market, SWOT analysis, environmental forces and 4 elements of marketing mix to attract people to buy their products. Target Market The organization of FORD is using Differentiated Strategy in their businesses. This strategy is to targets two or more segments by developing marketing mix for each segment. FORD Motor Company designed to appeal to many different types of consumers and to satisfy many different needs in the form of economy cars, sports cars, luxury cars, station wagons, vans, trucks, and so on. Now the latest cars that the company produce is FORD FIESTA, this car are focus on young people and ladies. Segmentation variables Segmentation variables used by FORD Motor Company are Geographic segmentation, Demographic segmentation, Psychographic segmentation and Behavioral segmentation. Ford automobile is mainly segmented to the United Kingdom automobile market industry but it also segmented to others country like Malaysia, Indonesia and so on to various basis which are the parts of above mentioned factors. The latest model FORD FIESTA is using Demographic Variables which is age, gender and income. It is because this model is focus for young people, ladies and average income consumer. In the other hand, FORD FIESTA also uses behaviorist variables with the benefit for safety and fuel efficiency. Market Segment Profiles FORD Motor Company profile offers a comprehensive analysis for the organization, it is business segments, and competitors. It used to analyze the business and marketing strategies adopted by the company, and to gain a competitive edge in the market industry. This profile also evaluates the strengths of the company and the opportunities present in the market. It is also involves analysis of the company at three levels segments, organizational structure and ownership composition. Beside this, both business and geographic segments are analyzed along with their recent financial performance. It further discusses the major subsidiaries of the company and the recent merger acquisitions. Most of the consumer for FORD Motor Company may choose our product because the organization has the needs of the consumers. Evaluate Relevant Market Segment The FORD organization is selling FORD FEISTA for a reasonable price. It is because this product has the necessary that are good for the consumers such as save fuel. This product is increasing the sale potential for the company. It also determines the market industry that the Ford Motor Company is segment to the right position for the product that the consumers are likely to buy this automobile for their daily use. Target Markets FORD Motor Company designed as the new model FORD FIESTA is target to young people and ladies. The young people that the organization focuses on 18-25years old which are teenagers and ladies with average income can affordable to purchase the cars. And this kind of model is suitable for those unmarried people because this car only have 5 seats that are not for a big size family. Therefore, this automobile size is average so it is suitable for those consumers that like middle size car. SWOT ANALYSIS One tool marketers use to assess an organisations strengths weaknesses, opportunities, and threats. Strengths Strengths define as the competitive advantages or core competencies that given the organization an advantage in meeting the needs of its target markets. Ford automobile company is the one of the best known brand name in the world. Then, the brand is well-known in automobile industry and global markets due to huge marketing and advertising. Ford admits greater amount of customer loyalty and all its individual brands have been enjoying the benefits of the good reputation that they have through the quality makes and services. Ford is providing the consumer more variety of car and commercial vehicle. Some more, quality to ensure of Ford needs to be more complete and must be consistently monitored with permit standard to make certain no future faults and thereby to achieve customer satisfaction. Ford automobile company will maintain good relation with the employees by offering better work environment and competitive wages that are assert to recruits a qualified and skilled employee in all its functions. Otherwise, Ford is more concerned about the working environment and safety aspects of the employees. Furthermore, Ford always develops cars on standardized procedure and invested heavily in alternate fuel source. This manufacturing facilities operating its business more than thirty countries and enhances its manufacturing process at around ninety plants and facilities worldwide that is because operations and distribution efficiency of the Ford automobile company is the wealth. Weaknesses Weaknesses mean any limitations that a company faces in developing or implementing a marketing strategy. Fords automobile company brand image was harmed and the company has a lot of suffered due to products recalls. For example the Ford Focus recalls the car which has some problem. This has made a large cost to the company as well as harm the brand image and make a bad impact to Fords sales. Furthermore, Ford automobile company lack of design phase and innovative design structures on their new paddle of cars. This is because the technology not as well as other it will influence Ford to cause the low productivity. Thus Ford can overcome their weakness to achieve greatest of strengths. Apart of that, management is missing focus on some lines performance because Ford automobile company expands more business operations in diversified geographical areas. Next, Ford does not have an effective cost management system and have not taken considerable efforts to overcome. Ford has a small marke t share therefore the sale will decline the sales and also due to global recession in the world finance market. That is the reason for decline of sales. Another reason is Ford will manufacture the standard cars which are not able to cope up with current market automobile. Opportunities Opportunities know as a favorable condition in the environment that could produce rewards for the organization if acted upon properly. Ford has to expand more option in designing the cars and commercial vehicles are expected to switch toward hybrid electric engines due to the petroleum. Hence, Ford can build the car that run on electricity that form of energy outside the petrol and diesel and to promote pass through to the future opportunities that will be increasing. Ford has a chance to become more environment friendly company with cleaner engine emissions because hybrid engines are more fuel efficient less pollute than conventional gasoline and diesel engines. Ford has a great opportunity to produce fuel efficient cars and commercial vehicles. On the other way, Ford has one more option in designing the cars and commercial vehicle based on electric engine. The Ford automobile industry is having one more fuel efficient types whereas cars can run on renewable energies like solar powe r and bio fuels. This can help the company to become pioneers in the industry. The Fords car is providing the facilities based on the travel habits of the whole family. By the other way, the Ford car also is medium cost car which can be giving affordable by the medium class people. Threats Threats are the meaning for a conditions or barriers that may prevent the organization from reaching its objectives. The cost of petroleum is rising day by day and remains to be in the state of uncertainly so that electric drive vehicle that is the reason will be in high demand. On the other hand, the Ford growth and development may effect by high-speed growth in amount of competitors in this automobile industry. The main competitors of Ford are Nissan, Honda, Toyota, and so on. They have also threatened Fords market share. Besides this, Fords capital spending is indeed lower than the competitor. The reason is this capital spending has included the research development expenditure which could influence the company from going ahead. If other automobile manufacturers have new ideas, program and new technology appear, that is also one of the threats to Ford Company. Therefore the economy depression also will influence the consumer ability of buying. Thus, the amount of sales will declin e. ENVIRONMENTAL FORCE Competitors FORD view environmental forces as uncontrollable and maintain passive and reactive to the environment. In the automobile market, FORD is facing many competitors like TOYOTA, HONDA and NISSAN. Competitors are affecting the FORD Company by reducing the sales rate. In this situation, FORD is producing a new model car which is FORD FIESTA this season of car is focus to attract young people and ladies. Not only that but FORD Motor Company also focused on creating a strong business plan that produce great products that contribute to this new generation. As part of organization plan, the company may continue to press forward to globalize automobiles platforms that can be adapted to meet specific regional needs. Flexible manufacturing capabilities allow us to bring products to market with greater speed and efficiency than ever before. The marketers define the FORD companies as an oligopoly competition in the market structure because in the market there are many substitutes available but only one company offerings for another. Political Forces FORD, along with other major automakers and the United Auto Workers (UAW), opposed a congressional bill to raise the average fuel economy standards to 35 miles per gallon by 2013. The organization believe that this would harm the SUV, pickup, and minivan industry. Political factors it may also influence the strategic planning of Ford Motor since government rules and regulations are concerned with the production of more eco-friendly automobiles in the daily function of the company. Due to the environmental concerns, the industry has to abide with the regulations aimed for reducing the pollution levels. In the other hand, non-compliance attracts heavy fines, which prove costly to the company. Not only that this regulations may also drive Ford to manufacture environmentally friendly and fuel-efficient cars to save the environment. In this situation, governments in a bid to lower the unemployment rate discourage Ford Motors from fully automating its operation, which would otherwise take up local jobs. Economic force As vehicle industry provide luxury product and services, the economy well being plays an important role in determining the demand for vehicle. During the economic prosperity, since there is significant increase purchasing power in people, usually they are willing to spend on purchase on new vehicle. Marketer often expands their product during in this economic stage. However, when there is happening recession it will cause a high unemployment rate in economy. People will start to spend less on luxury product such as vehicle or house. In this stage, people only will purchase the product that are necessary or might choose to buy second hand vehicle only. New vehicle not be the first choice for people to consider. Therefore, Vehicle Company usually will produce less vehicle in the economic. Meanwhile, rising petrol prices make more expensive for customer to drive petrol fuelled car. This reason might encouraged consumers inclined to change their vehicle which operate using diesel. Social-cultural force Cars usually are viewed as a status symbol by people around the  world. A persons influence and political status is reviewed by vehicle brands they hold. A person who sitting a luxury car can show his was having a higher status compared to other. Therefore, Ford intended to produce luxury cars due to growing demand on its brand and due to the increasing celebrities and other delicate. Technology force New technologies and convenience safety features are at its best in Fords 2010  paddle of cars. Technological advancements are inevitable for automotive industry in order to compete with competitors and to become pioneers in the industry by enriching new technologies. After Fords new and improved 2.0-liter, 4-cylinder Eco Boost engine to be launched to drive the upcoming year, Ford also  introduce 30 new power train actions globally in  2010. In case, Ford strives to improve quality with virtual technology in their vehicles that provides real benefits including reduction in injuries, improving quality. Thus, this all technology is helping the company to become pioneers. Ford also produces a middle size car and convenience safety cars for ladies. Besides that, Ford has competitive edge over attracting the women for the cars designed specifically for women by women designers in stereotypical view points. Legal and Regulatory Forces Ford Motor Company in relation to the Environmental Protection Agency adheres to the legal aspects of environmental scanning. Ford Motor Company accepts an award on March 2007 by the Environmental Protection Agency, Energy Star 2007 Partner of the Year Award in Energy Management. The company is the first automobile company manufacturer have been awarded prize for two years in a row. The award has come to be presented by the companys commitment is to increase energy efficiency and reduce greenhouse gas emissions from all institutions of society. In this situation, the Ford Company is following the laws and regulation for producing a vehicle. The organization is the responsible use of resources and energy Efficiency. The leadership are recognizes that the legislation on environmental protection is of great importance and encourages the use of Environmental Scanning in the right direction for the future success. PRODUCT STRATEGIES Product is anything that can be offered to a market for attention, acquisition, use, or consumption, which might satisfy a want or need for consumers. Products can be tangible and non-tangible. Non-tangible products are the services offered by the organization. Today, companies are creating and managing customer experiences with their products. Brand Strategy The Ford classified the brand names of midsize cars, elegant and generous by research techniques. Ford uses blue oval that Ford branding which determines price and value. The Ford oval is proud and historic symbol for Ford Motor Company and one of the most recognized trademarks in the world. This logo is the blue oval that Ford released in 2003 in honour of the 100 years Ford Motor Company had been around. It was named the Centennial Blue Oval. Packaging Cars are generally not packed as they dont have much importance. Cars usually dont get packed in a box, only if  someone wants to gift it. Ford does not use  packaging.   Labelling Labelling will be a small brochure about the Car parts specifications, so that they can see how exactly the car works, and what and from where the parts are. Product Design and Features The Ford Fiesta has a Kinetic design. This design is ensure the smoother ride with minimal noise, vibration and harshness. In this product have many features, such as Ti-VCT Engine (Twin Independent Variable Camshaft Timing), 6-Speed Power shift Automatic Transmission, Electronic Stability Programme (ESP) with Traction Control System (TCS), Bluetooth with voice control, fuel efficiency, seductive centre console and easy fuel. Product Support Services FORD Motor Company represents Ford Fiesta with better services and warranty. Ford Fiesta is given 3 years warranty, this warranty is only valid on the condition that the vehicle service as per recommended in the owners manual at an Authorized Ford Service Centre. Additional wear tear items are not listed will be charged accordingly. Besides that, customers are entitled for the free service at 10,000 km intervals starting from 10,000 km till 60,000 km. The Coverage includes Engine oil and à ¯Ã‚ ¬Ã‚ lter changes, Multi-Point Inspections, Replacement of brake pads and linings when worn, shock absorber replacements-is faulty, Spark plugs, Engine belts, Engine hoses, Wiper blades, Powerful Protection for Your Ford Vehicle. Tyres originally installed on Ford the vehicle are warranted separately by the concerned manufacturer and not by Sime Darby Auto Conne Xion. Battery failure within the first 3 years or 100,000 km, whichever comes first, will be covered under warranty. Ford Parts and Accessories Warranty are require 1 year or 20,000 km, whichever comes first and MUST be purchased and serviced by an Authorized Ford Dealer. PROMOTION STRATEGIES Ford has use difference promotional strategies to maintain their marketing edge over the competitors. Ford is the one of the top 20th of the highest media spend companies list. During the recession, the Ford starting to cut cost to reduced their promotional budget and cancelled all the promotion advertising. Ford organized a lot of campaigns and tied up with the long lasting sponsorships and regular to conducted sport events. The advertisements and logos with attractive strap line, amazing designs and advertisement are giving edge over competitors activities. Ford promotional strategy have classifications 2 type of promotion such as above the line promotion and below the line promotion. Above the line promotion are like mass media such as television , news papers , radio and so on . Below the line promotion is non-media advertisement like sponsorship, show, discounts to dealers and sales promotion activities . Advertising The main purpose of the advertising is to promote and support for the sales force to persuade the product to the public .Advertising is playing the important role to a company because it use to promote the brand or service and to improve the corporate image and sales. Advertising only can help toward the sales success. Ford started advertising with strap line Feel the difference in order to create a brand for Ford of Europe. Ford advertisement through attractive, unique pictures in news papers. Personal Selling This is the way to maintain the good relationship with customers to keep on the sales of the marketing. Personal selling is very useful for products which are complicated to self analyze and understand. Ford product does not have any difficulties to the customers. There are two teams to take care of product and offers other promoting activities which is sales and marketing teams. Public Relations/ Publicity Public relation is referring to the non-personal communication such as art and social science of analyzing trends, foresee their outcome. The public and organizations is serve by the counseling leader and the implementing planned. Then Ford through the publicity to boots up their sales by sponsorship Activities contest and other event. Sales Promotion The dealer giving some special offer of the product to attract the custom and also improve the sales .The example of special offers related to customers such as discounts, premium offers, free gifts price deals and so on. Some of the dealers and merchandisers will get different promotional offers such as point of sale displays. These offers are ensure for the dealers and the merchandisers use the proper way to promote the product. Ford has followed a very successful way of sales promotional to promote the new products which the sales will be improved. Ford has categorizes the customers into different segments in order to achieve the sales objectives by provided promotional offers to the customers. DISTRIBUTION STRATEGIES Distribution strategies are (Kurtz, 2010, p46) to ensure that consumers find their products in the proper quantities at the right times and places. Marketing Channel Distribution For the marketing channel selection, Ford Motor Company uses this channel as follow: Producer à ¯Ã†â€™Ã‚ ¨ Dealers à ¯Ã†â€™Ã‚ ¨ Consumers Vehicles that are manufactured at Ford factories are distributed to dealers through road or train transportation. Consumers can buy the cars directly at the dealers show room. Intensity of Market Coverage There are 3 types of intensity of market coverage, which are intensive distribution, selective distribution and exclusive distribution. Pride and Ferrell (2010, p400) state that intensive distribution uses all available outlets for distributing a product. Selective distribution uses only some available outlets in an area to distribute a product. Ford use exclusive distribution which is use only one outlet in a relatively large geographic. Exclusive distribution is suitable for products purchased infrequently, consumed over a long period of time, or required service or information to fit them to buyers needs. Ford Fiesta is a luxury automobile and only available in a select dealers show room. Supply Chain Management Supply chain management (Pride Ferrell, 2010, p388) is a set of approaches used to integrate the functions of operations management, logistics management, supply management and marketing channel management so products are produced and distributed, in the right quantities to the right locations and at the right time. Ford Motor Company has its own manufacturer to produce vehicle parts and combine it into a car. The Ford car will be sent through road transportation and train transportation to the dealer. Channel Management Issues Now Ford can sell the product through online. However, consumer cannot do the test drive through website. So, it is a weakness of online selling the car. PRICING STRATEGIES All of the element in the marketing mix, price is the only one to generates revenue. The other elements generate only cost. The profitability of a company is determined by the price and the competition in the market contributes the maximum to the important of pricing. Ford has implemented their own pricing strategies which is more demand or market based pricing oriented. Ford has use new strategies call Blue Tag, is expending from its large car to the small car range. The price reductions are between 6%-15% on the Ford Fiesta. Price objectives and basis The price objectives are the goals which are described the organization to achieve which through pricing effort. The pricing objectives are included marketing objectives and marketing mix strategies. Pricing basis is the initial price of a good and it is without any extra charges. The will be increase when the more specification of the car, the more the price basis of Ford product. The marketing objectives have included marketing position, survival, current profit maximization, market share leadership, and product quality leadership. Then, marketing mix strategies is target costing, non-price position, cost, and organizational considerations. New product pricing strategies Setting the base price for a new product is a necessary part of formulating a marketing strategy and is one of the most fundamental decisions in the marketing mix. The Ford Motor Company is setting two types of price which is price skimming and penetration pricing in the market industry. Price skimming is about the high possible price that people afford to pay for the product and penetration pricing is to competing brands and gain a significant market shares. For example, Ford Fiesta is committed for consumers safety like airbag, including our efforts to deliver top crash test ratings that customers look to when choosing new vehicle. So the company set a reasonable price for this model toward consumer. Promotional pricing strategies Price, as an ingredient in the marketing mix, is often coordinated with promotion. The two variables sometimes are so interrelated the pricing policy is promotion-oriented. The Ford automobile company makes promotion for the latest model Fiesta. For example, Ford promote like cash rebate for sale to attract more customers. Beside this, consumers will have a chance to get an iPhone4 and iPod as a reward when the consumers purchase this model automobile. By using this kind of promotion, it has been able to sell this model more than other competitors. Pricing issues Ford automobile may face many pricing issues like the price of materials that used to produce the cars. If the materials price is rising, it will lower the profit for the companies. On the other hand, the demand in market industry it also affects the price, if the demand for Ford Fiesta is high therefore price will increase. CONCLUSION Limitation The Ford product is expensive and only available for higher income people. The design of car is not beautiful compare to other competitor car. Recommendation Ford Motor Company can produce the car which is suitable for average income and lower income people. Ford Motor Company can try to create new design for the new car and try to post it online to let consumer vote. Conclusion Ford product have few target markets and we have do some research of how Ford Motor Company use SWOT analysis to sell their product. We also know how Ford Motor Company uses 4 elements of marketing mix to sell the product to the customer.

The Mechanisms and Effects of Frost Heave Essay -- Soil Soils Agricult

The Mechanisms and Effects of Frost Heave ABSTRACT Frost heave is the increase in volume experienced by soils when they freeze. Water moves to the upper horizons from below; when it freezes it forms segregated ice lenses which push apart the soil around them as they grow, causing the observed volume increase. Frost heave has a number of effects upon the soil and upon structures supported by the soil which make it an important process to understand. INTRODUCTION During the freezing of some soils, nearly pure ice forms in segregated lenses parallel to soil isotherms (Hillel, 1980). The formation of these lenses causes frost heave, a phenomenon in which the surface of the soil is "heaved" vertically by as much as several tens of centimeters. The overall volume of the soil also increases greatly, and heave pressures of many atmospheres can build up (Mitchell, 1993). Frost heave often causes substantial soil disruption (cryoturbation) as well as damage to roads, fence posts, foundations, plants, and other structures within and on top of the soil. In this paper I will examine the mechanisms and effects of frost heave. MECHANISMS Early studies of frost heave hypothesized that the observed volume growth in the soil was entirely due to the increase in volume that occurs when soil water changes to ice. Experiments by Taber in the 1960's, however, demonstrated that frost heave occurred even in soils saturated in benzene and nitrobenzene, liquids that contract when they freeze (Hillel, 1980). This finding led to a search for the new mechanism, the particulars of which are still being resolved. Mitchell (1993) specifies three necessary conditions for ice segregation and frost heave to occur: 1. A frost susceptibl... ...in the soils of this region might be explained through frost heaving. Works Cited: Anderson, Suzanne Prestrud, 1988, The upfreezing process: Experiments with a single clast: Geological Society of America Bulletin, v. 100, p. 609-621. Clark, M.J. (Ed.), 1988, Advances in Periglacial Geomorphology: Chichester, John Wiley & Sons, 481 p. Dash, J.G., 1989, Thermonuclear Pressure in Surface Melting: Motivation for Frost Heave: Science, v. 246, p. 1591-1593. Durbin, Steve, Personal Communication on 10/12/96. Hillel, Daniel, 1980, Applications in Soil Physics: New York, Academic Press, Inc., 385 p. Mitchell, James K., 1993, Fundamentals of Soil Behavior: New York, John Wiley & Sons, 543 p. Smith, M.W., 1985, Observations of soil freezing and frost heave at Inuvik, Northwest Territories, Canada: Canadian Journal of Earth Science, v. 223, p. 283-290.

Pros and Cons of Social Studies Teaching

Characteristics of Short Stories [pic][pic] References Alphonse, M. , (2011). Naturalism in Literature. Retrieved November 20, 2012 from http://www. buzzle. com/articles/naturalism-in-literature. htmlom. Vaux, R. (2012). What Are the Basic Characteristics of Realism. Retrieved November 20, 2012 from http://www. ehow. com/facts_5714410_basic-characteristics-realism_. html. [pic] ———————– Dramatic Structure Exposition: Introduction to setting, situation, and main characters. Complication An event that introduces the conflict.Rising Action Crisis: Crucial moment for the protagonist to commit to a course of action. Climax The highest interest of conflict, the most action. Resolution The point when the conflict is resolved. Naturalism Realism Pessimism: When a character tends to repeat a phrase by having a pessimistic outlook, this sometimes emphasizes the inevitability or quality of death, or the end (Alphonse, 2011). Detachment: Th e author tries to maintain an objective tone by achieving a detachment or change through nameless characters.This focuses mainly on the plot and character rather than focusing on the character only (Alphonse, 2011). Determinism: The notion that individual characters have a direct choice on their lives is replaced by a focus on fate or nature; this is the opposite of the belief of free will. The author makes the reader believe that the fate of the character has already been predetermined by certain factors, especially environmental factors and he can do nothing to change it (Alphonse, 2011).Twist at the end: There is an overwhelming sense in the naturalist stories and novels that nature is not affected by human struggle. The key themes, survival, determinism, violence, and taboo, have been ideally portrayed in all the works of this literature genre (Alphonse, 2011). Accuracy: Realism strives for total accuracy in the depiction of its subjects. Devoid of any unnecessary dramatics or a rtistic affectation. Realistic works refrain from undue embellishment, and strive for a natural tone (Vaux, 2012). Read more: What Are the Basic Characteristics of Realism? eHow. com http://www. ehow. com/facts_5714410_basic-characteristics-realism_. html#ixzz2CmwKmoVv Honesty: Realism seeks the depiction of honesty. Avoid hiding things behind distortions or opinions. Unpleasant facts or images are presented as they are, as are plain or unassuming details about the content (Vaux, 2012). Independence: Philosophical realism stresses the independence of objects from the reader. The author gives a life and an existence separate from anything else, which will continue regardless of anyone's opinions the matter (Vaux, 2012).Ordinariness: The subjects of realistic works are defined not by their exceptional nature, but by how ordinary they seem. This allows ordinary to have a voice (Vaux, 2012). Difficulties: Realistic protagonists are often beset by great forces beyond their control or the natural world. Through indifference of a larger society, and in many cases they do not find triumph in their struggle. Unhappy endings are not always the norm in realistic stories, but they are fairly common. Happy endings often involve compromise and larger than life victories (Vaux, 2012).

The Importance Of Foreign Policy In The Asia-Pacific

Australia’s position in the Asia pacific remains strategically important to our domestic and international interests. Therefore, it is vital to maintain stability in this region for Australia’s economic prosperity and continued preservation of Australia’s values of cooperation and freedom in international territories. Summary Foreign policymakers within Australia face the challenge of establishing policy that retains American engagement with Australia (based on our historic alliances), while acknowledging Americas recent shift toward domestic priorities. Foreign policy will need to promote ongoing security, political and economic stability within the APR, continuing to acknowledge the global shift of international trade toward Asia.†¦show more content†¦125). President Xi’s rise and uncanny resemblance to authoritarianism of the past, alongside Chinas growing military and GDP is a concern for the region. Though sea lanes are becoming more crowded and contested with the balance of economic weight shifting, it is not wise to presume that military engagement is inevitable. Rather it is important to align Australias interest with long term regional security goals and continued skepticism of Chinese movement south and their defencive/offensive effort to retain and increase access to energy and other resources. Though it is assured by Chinese Premier Li Keqiang that China ‘will never seek dominance’ (Roggeveen 2017), Australia should proceed with caution and firmness. Our alliance with the US historically has been to continue support of their presence in the APR though an increase of this could prove damaging based on what Levy describes as military escalation due to organisational structures and implementation (Levy 1986 pg. 193). Consideration is also needed in regard to America’s foreign policy outlook and the Trump administrations domestic prioritisation. The outlook over the next decade requires Australian foreign policy makers to consider the further growth of our economic relationship with our Asian neighbours, the continued advancement of China and India, as well as the United States resolve to remainShow MoreRelatedAustralia: The Foreign Policy of the Hawke-Keating Government1501 Words   |  7 Pages The paradigm shift of Australian foreign policy from reliance on security through ‘‘great and powerful friends’’ towards the formation and strengthening of diplomatic and cultural relations with the Asia-Pacific region began arguably under the Whitlam government and has since become the predominant focus of foreign policy for both major parties. As a result, there exists a latent similarity in the foreign policy of successive Australian governments across the last 40 years that becomes more pronouncedRead MoreDemocracy In Australia Essay1602 Words   |  7 Pagesand equality of opportunity for global citizens. Australia believes that manner a nation state will treat its citizen will reflect on how that country will treat another citizen of the world. Democracy is the key to Australia core values to and foreign policy (Julie Bishop on Australia and the UN Human Rights Council, 2017). Democracy promote cooperation, friendship, trust and openness to free international market; therefore, Australia should pressure the US to play a great role in the region throughRead MoreThe Indian Response to the US Rebalancing Strategy1642 Words   |  7 PagesIndian Response to the US Rebalancing Strategy India has been considered as a crucial factor in the US Rebalancing Strategy. On a visit to India, former US Secretary of Defence Leon Panetta referred to India as the ‘lynchpin’ of the US Strategy in Asia. Yet another US government report stated that, â€Å"The United States is also investing in a long-term strategic partnership with India to support its ability to serve as a regional economic anchor and provider of security in the broader Indian OceanRead MoreBrunei : The United States, And Future Direction1364 Words   |  6 Pagesand natural gas fields in Southeast Asia. It is imperative senior enlisted leaders have knowledge potential ports of call, in order to brief, relevant information to junior and senior members prior to arrival. This essay will examine the country of Brunei’s background, government, strategic significance to the United States, and future direction. Background Brunei is predominantly an independent Islamic country located on the island of Borneo in Southeast Asia. Bordering Malaysia, Indonesia, andRead MoreIndonesia Us Relations765 Words   |  4 PagesIndonesia-US Relations Indonesia is the largest Moslem country in the world and has the fourth largest population. Still, many Americans dont know much about this archipelago. Indonesia is strategically located in Southeast Asia, between Asia and Australia and between the Pacific and Indian Ocean. It is made up of over 17,000 islands and the population consists of over 300 ethnic groups, each with its own local language and local tradition, struggling for survival, maintenance and, in some cases, dominanceRead MoreRussia s Foreign Policy During The Cold War979 Words   |  4 PagesAt the height of the Cold War, Soviet foreign policy of the time was simple: increase world influence through the spread of communism in order to undermine democracy, specifically the United States. Today, Russia’s foreign policy appears confusing to most westerners because of the wide scope of Russian efforts but the objective is still the same: increase world influence. Currently, Russia adopts a flexible diplomatic ou tlook by entering alliances that serve a temporary but strategically significantRead MoreAustralia Japan Relationship Since Wwii1079 Words   |  5 Pagesrelationship. Many factors and events have contributed to the development of this partnership. The ANZUS treaty was the turning point in the Austral-Japanese relationship. It assured Australia protection against Japan and provided security in the Asia-Pacific region. Trade and cultural exchange also played a significant role in shaping Australias relationship with Japan. Growth of trade was a contributor to the sense of a mutual interest between the two countries. The cultural exchange often helpedRead MoreAustralia Case Study851 Words   |  4 Pagesto advance and maintain the security, economic prosperity and advocate our liberal democratic values by committing and showcasing them internationally. These three aspects are crucial and considered Australia’s key national interests due to their importance and essential bene fits. Defence can support and aid us in recovery when we face unpredictable events of adversity. Our liberal democracy demonstrates a strong belief and core system which allows Australians to have political and economic freedomRead MoreChinas National Interests Essay examples955 Words   |  4 PagesEvaluate the relative importance of the factors that shape the national interest in one Asia-Pacific state you have studied this year. National interest outlines the goals or objectives of foreign policy and is used as an all-embracing concept to justify policy preferences and actions. These commonly guide the interactions that occur in the global political arena. China’s key national interests consist of economic development, secession and territorial integrity, creating a harmonious society andRead MorePresident Trump Political Policy Analysis730 Words   |  3 Pages1. POLICY DECISION AND OBJECTIVES: President Trump expects a rules based order system in the Southeast Asian region. He also seeks to increase mutually beneficial trade relationships in the region and expects, â€Å"markets to be open on each side.† The objectives of the regional policy are: strengthening U.S. and Asian alliances, empowering countries in the region to be stronger contributors to their own peace and stability, strengthening the U.S. military capabilities in the region, and affirming